Taco Bells Response to Lawsuit Essay -- Case Study

Unexpected EventIn January 2011, a class action lawsuit was filed against greaser price, alleging the restaurant arrange used more meat fillers than real ground beef. Specifically, the suit claimed Taco tam-tams products were made with taco meat filling, which consisted of extenders and other non-meat substances. The complaint promote pointed out that Taco tam-tam not only misled consumers but also violated federal requirements by labeling taco meat filling as beef. This consequent was unexpected as Taco Bell was not informed before the lawsuit was publicized. In addition, the beef fiasco made national headlines and could seriously blot the Taco Bell brand. Taco Bells response to the meat filling charges was quick and direct. In an attempt to reassure both the customers and employees, Taco Bell launched an advertising campaign explaining the ingredients in its ground beef. The following analysis will discuss how Taco Bell used integrative thinking to combat the sorry press an d how the company applied Weick and Sutcliffes five HRO principles to reverse the negative sentiments generated by the lawsuit. I will also suggest small wins for Taco Bell in regards to the functionalities and implementation of the five HRO principles in order to manifest a more mindful and sustainable infrastructure in the wake of this event. Integrating IMC 457Taco Bell could choose to remain silent in response to the charges and had its attorneys to negotiate on its behalf. However, silence from the company would mean to reluctantly agree with the accusations. Or, Taco Bell could stay aggressive and took legal action against the plaintiff for making allegedly false statements about its products. The implied trade-off here would be the risk of inviti... ...the five HRO principles essential be implemented at all levels to develop a state of mindfulness and to meet customers expectations. Works Cited1.http//adage.com/article/news/taco-bell-launches-ad-campaign-response-lawsuit/1 48552/2.http//www.prdaily.com/crisiscommunications/Articles/7297.aspx3.http//www.prdaily.com/crisiscommunications/Articles/PR_crisis_averted_Lawsuit_targeting_Taco_Bells_bee_7980.aspx4.http//mashable.com/2011/01/28/taco-bell-social-media-crisis/5.http//abcnews.go.com/Health/ health/taco-bell-defends-beef-legal-action/story?id=12785818.T6r9046nS8U6.http//www.mrmediatraining.com/index.php/2011/04/22/taco-bells-great-crisis-management/7.http//ww2.crisisblogger.com/2011/01/taco-bell-if-there-beef-is-as-good-as-their-crisis-management-theyre-looking-good/8.http//www.coneinc.com/taco-bell-manages-beef-crisis